Selecting the right printer for you Part 1
Many people go into a store and blindly buy the cheapest printer they see. They end up with a cheap lexmark or epson printer and take it home. Install it, use it for a few days and then realise that they have a problem. Their printer is out of ink… WHAT??
Most entry level printers are sold extremely cheaply by manufacturers. In fact when you buy a $49 printer the chances are you’re getting it at cost, with just a few freight charges added. I see customers walk into my shop and when told that their cartridges will cost them double what the printer cost in the first place they get furious.
They say it’s cheaper to just buy a new printer. Well this is true. You could just buy a printer and throw it out when it’s out of ink. Then you could buy a new one and start again. But that is a false economy.
The cartridges that come in a new printer are not full. They are what manufacturers call Starter, or Introductory cartridges. This means the manufacturer gives you a printer and cartridges so that you’re able to get a taste of what the printer can do and then buy full cartridges at the retail price.
It’s the gilette business model. Give away a razor, build a brand following and then charge for replacement blades for the rest of your life.
Stay tuned for part 2!